Welcome to Aarong.com

AarongAarong – Bengali for ‘village fair’ – is Bangladesh’s most popular lifestyle retail chain. This ethical brand began in 1978 as a humble means to empower rural artisans to rise above poverty. Today, with 15 retail stores across Bangladesh and over 100 fashion and lifestyle product lines, Aarong supports 65,000 artisans with fair terms of trade. Revolutionising the retail industry with high standards for quality and artistry, this iconic brand blends the traditional with the contemporary in ways that never cease to win consumer appeal both at home and abroad. Thanks to visit our website

History

In 1976, when BRAC– the world’s largest development organisation – engage a small number of rural women to produce crafts, their only buyers were a few scattered retailers in Dhaka. Weeks, even months would pass between supply and payment, until BRAC intervened and established.  Aarong to pay the rural women for their goods on time. Over the past four decades, Aarong has carve out a unique market segment for handicrafts. Reviving Bangladesh’s rich heritage and impacting the lives of more than 325,000 people through 850 small entrepreneurs and the Ayesha Abed Foundation. The foundation acts as Aarong’s production hub, where artisans find employment and access to BRAC’s holistic support including, maternal health care, hygiene awareness and subsidized latrines, micro-credit, legal aid, day care and education for their children.

Product Scope

From clay pots to diamond jewellery, and silk and cotton fabrics to brass and leather merchandise. Aarong’s vast range of innovative products. Back a robust supply chain and distribution network, makes. Aarong truly a household brand in Bangladesh. Its growing presence outside of Bangladesh – through fair-trade networks. The online shop– continues to broaden the market for Bangladeshi crafts globally. Creating more opportunities for artisans to protect their age-old art and livelihoods.

Aarong is dedicated to bring about positive changes in the lives of disadvantaged artisans and underprivileged rural women

Phone: +88 02 8891404